KRISTEN ALMER
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Sales are Up



“ Many powersport vehicle dealers saw record sales in May and June as people looked to outdoor activities amid COVID-19 business closures, according to a recent survey conducted by BMO Capital Markets” “ The second quarter brought increased sales for 86% of the dealers surveyed, with 72% logging double-digit growth and 46% seeing sales grow” https://www.autofinancenews.net/allposts/powersports/covid-19-spurs-powersports-sales-inventory-remains-low/

“I’ve been a dealer for 22 years. The month of May was the largest month I’ve had in the history of the company,” said George Nassaney, owner of Altus Motorsports and Lawton Motorsports, two dealerships in Oklahoma that combined sell Can-Am, Honda, Kawasaki, KTM, Polaris, Suzuki, and Yamaha products. “Our January was the busiest January we’ve ever had. February was pretty big. “Then in March, the first two weeks when the coronavirus started, it kind of caused us a slowdown, but it still ended kind of flat. Then in April, it started picking up. May was a record, and even last month, June, was a good month for us. “Off-road has been the heaviest, dirt bikes and side-by-sides and youth models. We’ve sold more youth models than we normally do during Christmas, and Christmas is usually pretty big for us.” https://www.roadracingworld.com/news/u-s-motorcycle-sales-boom-despite-pandemic/

“the biggest sellers on the market are side-by-side vehicles. Fox said the side-by-sides are perfect for just about anyone, citing their use as sports utility vehicles for families to take on vacations, or farmers to use to get around large acreage of properties during the planting and harvesting seasons” "We're people movers," Pfeiffer said when power sports were deemed essential business. "There's a lot of segments in our county that use these things.” https://www.thenews-messenger.com/story/money/companies/locally-in-business/2020/07/01/schiets-motorsports-power-sports-seeing-pre-recession-era-sales-amid-coronavirus-pandemic/5354400002/

“The global powersports market has experienced robust growth over the recent past due to the increasing interest in powersports among the youth demographics. The increasing disposable income of youth demographics has led to a growing demand for various types of motorized vehicles. Youth individuals have emerged as a major consumer of various types of vehicles.” https://www.marketwatch.com/press-release/global-powersports-market-2020-industry-analysis-by-growth-trends-sales-revenue-development-strategy-future-prospects-and-regional-forecast-to-2025-2020-09-08

“We can’t keep watercraft or any type of children’s recreational machines in stock”“We’ve had record-breaking months this year.” https://magicvalley.com/news/local/surge-of-sales-early-in-pandemic-brings-sports--and-recreational-vehicle-supply-stream-to/article_811fb6ad-9547-5118-8546-c24c8d084adf.html

It is all very significant when you look at the following report Trader Interactive from September 2019 — just 12 months ago. Prior to Covid we were already seeing huge growth… 

“Consumer interest in ATVs, UTVs and specialty powersports units soared 35% in the first seven months of 2019, based on year over year searches on Trader Interactive’s ATV Trader marketplace. ATV Trader traffic is consistently growing faster on a monthly basis than any of the company’s other powersports brands.

Total ATV Trader searches surged from more than 5.4 million in January-July 2018 to over 7.3 million in the same seven-month period in 2019, with month-over-month increases ranging from 24% to 42%.

The ATV/UTV market growth is expected to continue for the foreseeable future with a compound annual growth rate of 7.15% between 2019 and 2027, according to the Global ATV and UTV Market Report released in July, 2019.  https://www.traderinteractive.com/press/atv-trader-traffic-jumps-35-in-2019-marking-shift-in-powersports-market
  • ATV Safety Blog
  • Sales Are Up
  • Injuries Are Up
  • People Are Concerned
  • It is Costly
  • Where Does the Money Go?
  • Helmets
  • Solutions
  • Rules and Regulations
  • Statistics
  • Connect