“I’ve been a dealer for 22 years. The month of May was the largest month I’ve had in the history of the company,” said George Nassaney, owner of Altus Motorsports and Lawton Motorsports, two dealerships in Oklahoma that combined sell Can-Am, Honda, Kawasaki, KTM, Polaris, Suzuki, and Yamaha products. “Our January was the busiest January we’ve ever had. February was pretty big. “Then in March, the first two weeks when the coronavirus started, it kind of caused us a slowdown, but it still ended kind of flat. Then in April, it started picking up. May was a record, and even last month, June, was a good month for us. “Off-road has been the heaviest, dirt bikes and side-by-sides and youth models. We’ve sold more youth models than we normally do during Christmas, and Christmas is usually pretty big for us.” https://www.roadracingworld.com/news/u-s-motorcycle-sales-boom-despite-pandemic/
It is all very significant when you look at the following report Trader Interactive from September 2019 — just 12 months ago. Prior to Covid we were already seeing huge growth…
“Consumer interest in ATVs, UTVs and specialty powersports units soared 35% in the first seven months of 2019, based on year over year searches on Trader Interactive’s ATV Trader marketplace. ATV Trader traffic is consistently growing faster on a monthly basis than any of the company’s other powersports brands.
Total ATV Trader searches surged from more than 5.4 million in January-July 2018 to over 7.3 million in the same seven-month period in 2019, with month-over-month increases ranging from 24% to 42%.